Units
  • Units:

The Story of an Extraordinary Brand
In the heart of London on New Bond Street in 1744, an exceptional auction house was born. That house built a revered tradition of uniting collectors with world-class works of art and marketing the world’s most cherished possessions - a tradition that, now over two centuries old, provides authentic knowledge comparable to none.
Founded on the same commitment to exceptional service that characterized the Sotheby’s Auction House for more than two centuries, the Sotheby’s International Realty® brand was created in 1976 and became known around the world for the distinctive properties it represented. In 2004 Sotheby’s entered into a long-term strategic alliance with Realogy Holdings Corp. (NYSE:RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. The agreement provided for the licensing of the Sotheby’s International Realty® name. The brand began offering membership in its franchise system to select real estate brokerage companies. In 2012 the brand debuted its iPad® app, SIR Mobile, the only luxury real estate mobile app that works anywhere and searches globally. By 2014 the brand won Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction award for the seventh year in a row. Today, the network totals 1,000 offices worldwide and more than 24,000 sales associates. The network encompasses 75 countries and territories worldwide, with over 300,000 subscribers on both YouTube and Instagram.


About Elite Sotheby's International Realty
The Pepper Pike office of Elite Sotheby's International Realty is positioned centrally on the east side of Cleveland in the heart of Cleveland's affluent communities. The culture of our real estate professionals is one of high integrity, being the best and representing home sellers and home buyers at all price points in Northeast Ohio utilizing the global reach and resources attributable to the affiliation with Sotheby's International Realty®.


Veena Bhupali Profile

In the mid eighties a few different events led me to become a realtor.   We were young parents and had just bought our first home.  As a new stay at home mom, I thought the home buying process was not very enlightening nor exciting.

I knew I could do better.

 

So, my sense is that clients want as much attention as they expect. Everyone's needs are different...how they want to be communicated with by phone, email or text etc.  It is my job to understand this and to set up expectations.  Buyers and sellers are varied in their approach to buying or selling...this is what makes my job so interesting.  Every transaction is unique.  I enjoy meeting people and find that I have some ability to connect and communicate.  People resonate with  my humor and diligent preparation of market information.  I am interested in meeting/exceeding their expectations.  The rewards are repeat and referral business that I have built up over the years.  Of course there are some surprises that are not pleasant, My approach when such difficulties arise is to hear what the client feels upset about and try to calm the waters.   I have learned to navigate as best I can trying to focus on my duties and fiduciary responsibilities.  

 

Like many other people, my values are based on examples set by my parents...be industrious, follow up, care for others, do the right thing.  Be quick to apologize. Be steady and even handed.  I am extremely grateful to the family I grew up in where education and service were emphasized.

 

As long as I continue to communicate or try to anticipate and set up expectations, clients are usually able to deal with the results.  In setting up systems, steps expected by the buyer or seller have been helpful for clarity.

 

My strengths are in being diligent and dutiful.  It is always the process, not just the end result.  I believe strongly that treating people with professionalism and empathy is critical.

 

This is a service industry and I believe that is what I am ultimately valued on.  This extends not to just buyers and sellers but to all the others involved in transactions...colleagues, title staff, lenders, etc. 

 

The golden rule works best!


Extraordinary Living Blog